salone del mobile milano

For the seventh year in a row, there will be a special exhibition showcasing Austrian design at Salone Internazionale del Mobile in Milan.

The central theme of the exhibition Back Ahead – New Austrian Design Perspectives is the interplay between perspectives that look back at Austrian design history and those that look ahead to the future development of the Austrian creative industry.

The exhibition – designed by Tyrolean designer Georg Oehler – will be held in the famous Villa Necchi Campiglio, an architectural gem in central Milan. Here, around 60 companies, designers and students will present their latest work to an international audience of industry professionals.

Austria’s exhibitions in Milan have always been distinguished by their high levels of quality, innovation and appeal, and have received many international design awards: iF Design Award 2015 in the “Gold” category; Red Dot Award 2015 in the “Communication Design” category; German Design Award 2016 in the “Excellent Communication Design” category.

The Austrian design exhibition in Milan has been organised by ADVANTAGE AUSTRIA since 2010. The project is supported by go- international (the internationalisation initiative established by Austria’s Federal Ministry of Science, Research and Economy and the Austrian Federal Economic Chamber (WKÖ)) and the “Austrian Furniture Industry” association.

Pictures of the happening