“Kleider machen Leute” in Linz’s Herrenstraße stands for slow fashion and thus for labels that attach great importance to sustainability and fair production. The new store interior also embodies the principles of reduction and naturalness and brings improvements in lighting and storage space. The old oak floor may stay, the outdated lighting technology must go. Clothes rods made of 35mm solid oak form a simple and high-quality hanging system with connectors made of aluminum. Good visibility via the two large shop windows facing Herrenstrasse is an aspect that has gained in importance in times of lockdowns and online shopping. Two large screens refer to the associated online store for further browsing, preferably via Click & Collect.
Fotograf: Jürgen Grünwald